HELPING CPG MANUFACTURERS SUCCEED IN EVOLVING RETAIL ENVIRONMENTS FOR NEARLY 40 YEARS
The WWA consulting team, founded in 1985, is known for delivering leading edge thinking, practical, implementable solutions, and an unparalleled understanding of the retailer/supplier relationship. Each of our consultants has an average of 20 years or more experience as Vice President and Senior Vice President Sales for major CPG manufacturers or working in management with leading retailers before entering the consulting profession with WWA. This gives us the ability to provide more value and client return on investment than very large consulting firms staffed mostly by junior consultants with minimal business experience.
We have a reputation for being a high value resource to our CPG clients in areas such as strategic planning, organization restructuring/cross functional alignment, business process reengineering, strategic retailer/supplier collaboration, trade promotion optimization, category management evolution, shopper solutions planning, multicultural specialization. in-store merchandising, skills development and more.
Today, WWA’s unparalleled shopper-centric focus and retail expertise provides CPG manufacturers with the guidance necessary to improve competitive position in today’s retail environment. Review one or more of these introductory videos and we will be glad to arrange an onsite or zoom meeting.