Our uncompromising emphasis on quality and trust, our “say it as we see it”
approach, our commitment to consistently exceed client expectations and
our ability to provide implementable solutions is what we are all about

Who We Are

Winston Weber & Associates (WWA) was founded in 1985. Our goal has always been to have a global perspective and provide leadership thinking with practical, implementable solutions. We are known for providing more value and client return on investment than very large consulting firms staffed mostly by junior consultants with minimal business experience and those loose consortium consultancies, staffed by independent contractors, who typically experience inconsistent quality control. More value and client return on investment means an uncompromising emphasis on quality and trust, a “say it as we see it” approach and the ability to consistently exceed client expectations. These qualities and our dedication to providing leading edge thinking with implementable solutions has helped us to achieve our goal…this is our reputation today.

Our senior consultants average over 30 years of business experience in general management, retail management, sales management, brand management and supply chain management in the consumer products industry. They bring a unique blend of skills, expertise and a “real world” business perspective to each client assignment and are ideally suited to deal with companies trying to leverage leadership positions in the marketplace as well as turnaround situations. Importantly, whatever the situation, we have an in-depth appreciation for the need to focus on running the business while changing the business. This ensures the achievement of near-term performance targets while change is taking place.

We Have Served a Highly Diverse Group of Clients

Our client experience includes retailers, consumer products companies and B2B companies ranging from $100 million to over $70 billion in sales. This includes national and multi-national corporations in over fifteen countries. We have experience in most consumer product sectors including, food, beverage, beverage alcohol, health and beauty care, household products, apparel, luxury goods, automotive aftermarket, entertainment, toy, home improvement as well as industrial safety clothing. We have worked with companies in nearly every retail channel, sales model and distribution mode.

What We Do

We are viewed as a high value resource in areas such as strategic planning, organization restructuring, business process reengineering, supply chain optimization, strategic retailer/supplier collaboration, trade promotion optimization, brand marketing, shopper insights/marketing, category management evolution, shopper solutions planning, in-store merchandising, merchandising systems and tools guidance, skills development and more. Our consulting services are provided to retailers, wholesalers, distributors, consumer products manufacturers, sales /marketing companies and information providers.

We have a worldwide reputation as one of the original architects of category management and we are also highly regarded for our ability to translate our in-depth understanding of retailer and consumer products manufacturer dynamics into highly productive, performance based collaborative relationship strategies and plans. We are also recognized as leading the retail industry in its transformation to the new beyond category management Shopper-Centric Retailing business model.

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