There is a significant demographic trend occurring in the U.S. with Hispanics accounting for the largest and fastest growing multicultural segment at 19.2%, with this growth expected to continue, reaching 21% by 2030 and 28% by 2060. This massive shift is opening up new opportunities for your growth. The typical LATINO shopper tends to spend more on grocery than the general market, is brand loyal over time, and uses digital tools more than average. Get more information today.