CPG Manufacturer Consulting
WWA is a valuable resource to national and multinational consumer packaged goods manufacturers from the US, Canada, Mexico, Latin America, Europe, Australia and Asia. Over the past 26 years we have helped clients achieve their near term and longer range performance goals. Our areas of expertise include the following:
Organization Effectiveness
Strategic Direction
- Corporate Strategic Plan Facilitation
- Channel Strategies
- Customer Strategies / Plan
- Brand Strategies
- Sales Strategies
Organization/Process Design
- Corporate Structure
- Sales and Marketing Structure
- Top down/Cross Functional Processes / Plan
- Performance Measures
- Change Management
Skills Enhancement
- Competency Assessment
- Learning Strategy
- Customized Program Development
- Training
Customer Alignment
Customer Alignment
- Alignment Strategy/Plan Development
- Trade Attitude Surveys
- Customer Segmentation
- Customer Planning Processes
- ROI Measurement
Strategic Collaboration
- Strategy/Plan Development
- S"Top-to-Top" Communications Model
- Process Facilitation
- Training
Category Management Evolution
- Category Management
- Design/Application
- Shopper Centric RetailingSM Design/Application
Marketing/Merchandising (Shopping Experience)
Brand Marketing
- Marketing Plan Development
- New Market Entry
- New Product Launch
- Portfolio Management
Trade Promotion Optimization
- Trade Spend Assessment
- Strategy/Tactics
- Management Guidelines
Merchandising Solutions
- Strategy/Tactics
- Store Segmentation
- Assortment/Space Optimization
Shopper Insights / Marketing / Transformation
- Strategy
- Structure Design
- Planning Process
- Knowledge Flow Process
- Skills Enhancement