Change Enablement Training

Is your entire management team prepared to apply new processes and strategies to continually address the solutions that shoppers are seeking??

Even the best strategies can yield mediocre results if every stage of implementation isn’t prepared for change. New approaches require a change in processes, language and communication in order to maximize results from the boardroom, to the store, to the bottom line.

communication evolution

Today’s hyper-evolving world requires continuous evolution, not one-time change. Change management is no longer sufficient, we need to build the right competencies through Change Enablement Training.

Change Enablement


We already know that effective change management practices are necessary for the adoption of new processes and strategies. We also know that in today’s world, change is ongoing.

Data automation is shifting the way the world works, evident as much (or more?) in retail as any industry. This pace of change in a technology-driven world drives the need for Non-Routine Cognitive Skills. What does that mean in our industry specifically?

change enablement

These are ADAPTIVE SKILLS, and are the focus of the Change Enablement TrainingSM program for Shopper Solutions Planning – delivering universal, necessary competencies in the shopper-centric retail industry.

Shopper Solutions Planning
Change Enablement TrainingSM

strategic thinking and application

This progressive program is designed to be customized to your specific structure, business practices and objectives, but built from standardized content and processes, to ensure cost and time efficiency as you drive transformational change in your deliverables and results.

Our Capability Solutions Leader

Michelle is a passionate capability developer who combines technical expertise, leadership, and entrepreneurial spirit to drive client growth through custom, actionable solutions. Michelle is WWA’s exclusive training provider.

She brings 20+ years of sales, category management and training leadership to her unique, proven approach to capability development. She spent her first 12 years with Procter & Gamble across Sales, Category Management, Market Strategy & Planning and Training roles. She’s spent the last 10 years as an entrepreneur, co-developing the first global Category Management Accreditation training, and consulting for organizations such as Nestle, L’Oreal, Crossmark, Constellation Brands, Loblaw, Supervalu, Leupold & Stevens, Coty, Daymon Worldwide, Dr Pepper Snapple Group, Newell Rubbermaid, Valvoline, Michaels, Beeline and The Savola Group.

Michelle’s passion for education has also crossed into the social sector and academia. She spent 2 years working with an international human rights organization to develop and facilitate solutions-oriented programs for the MENA region, as well as developing and facilitating content for the DePaul University College of Commerce in Chicago and Ryerson University in Toronto.

Michelle brings a unique blend of strategic leadership, analytics, diverse international and industry perspective, along with continued partnerships with consulting and training organizations and industry associations. This drives her big-picture vision, and the ability break down even the most complex topics into actionable learning strategies and custom solutions that drive lasting capabilities for organizations and individuals alike.

Michelle is based in Oakville, Ontario, and completed her bachelor’s degree in Business Administration from Wilfrid Laurier University in Waterloo, Ontario.

Michelle Patterson

Michelle Patterson

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